Strategy
ChoYou delivers international or local marketing communications. From integrated marketing strategies to original and creative campaigns.
The first step of a marketing strategy is the development of a comprehensive marketing program planning to drive tactical campaigns and operation.
There are two levels of reflexion: General Marketing Strategies and Decision Area Strategies. ChoYou provides a strong experience in the Information Technology market to help companies to:
• define and execute the most efficient marketing plan,
• track and analyze the leads to increase business pipeline.
Program Planning Process
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• What are the Marketing Insights? • How and where to compete? • How to integrate all planning initiatives? |
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• How to distribute budget between Regional & partners (MDF)? • What are the KPIs to be achieved? |
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• What are the opportunities to create higher value for the customers and receive value in return? | |
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• How to take advantage of the opportunities? • How to reach the targets? |
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• What is the promotional message and supporting content / channel integration? | |
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• How to customize the solution? • Which media and channel to use? |
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• How to measure activity? • What need to be improved? • What are the result? |
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Corporate Global strategy |
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Local marketing with ChoYou Support |
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ChoYou know how and deliverable |
Latest News
- Jul 1, 2010
ChoYou run a series of European seminars to introduce “Oracle Pedigree and Serialization Manager”. This new solution is the first Life Sciences Oracle product to integrate mass-serialization and pedigree applica...
- Jun 24, 2010
Our agency managed the first Exalead conference, the leading provider of Search Platforms and Search-Based Applications (SBA) for consumer and business users. The event met more than 200 customers and partners in Paris...
- May 26, 2010ChoYou software has met all the criteria to become QlikTech partner. With a strong expertise in Software development and integration, ChoYou has been certified as QlikView reseller.
- May 24, 2010
ChoYou Productions produces the Making Of "Nature Capitale", a two-day event which gathered nearly 2 million Parisians and tourists attendees.
- May 21, 2010ChoYou announces a Software development and sales agreement with IDEATION, a technology centric ICT Solution Company based in Kolkata, India.
Spotlight
Notoriété Publique, the PR subsidiary of ChoYou and ChoYou Productions have both signed an exclusive contract with Nature Capitale as official press agency and making-off producer of the most tremendous street art event this year! Rendez-vous at Les Champs Elysées, Paris on May 23th! Learn more.Trend
BlackBerry community is exploring new way of communication with BBM™. If you are also addicted to BlackBerry world, you can get your own pins wearing your PIN number just for communicate! To receive it, send an email with your Pin number and your post address.Cho You
75006 Paris
Tel. +33 (0) 1 53 05 93 70
Fax +33 (0) 1 42 66 34 24











